The terms I work to.

ElmsPark is the trading name of Kenn Jordan, a sole trader working from Carrickbyrne, County Wexford, Ireland. In these terms “I”, “me” and “ElmsPark” mean Kenn Jordan trading as ElmsPark. “You” means the person or business using this site or commissioning work.

These terms cover:

• your use of elmspark.com, including the free guides and the public API;
• the Readiness Audit (section 4);
• Launchpad, the full commission, and Autopilot, its care plan (section 5);
• the done-for-you PageMotor build (section 6);
• hosting and care for PageMotor sites: Cover and Managed (section 7);
• licences to the EP Suite plugins (section 8).

Where a written proposal, invoice, or handover pack for a specific engagement says something different from these terms, that document wins for that engagement. Otherwise these terms apply.

PageMotor, the content management system every ElmsPark site is built on, is a product of PageMotor Industries and is licensed under its own terms. I do not sell PageMotor and these terms do not alter its licence.

The content

Everything on elmspark.com, including the writing, the design, the imagery, the guides and the layouts gallery, belongs to me unless it is credited to someone else. You may read it, link to it, and quote short extracts with attribution. You may follow the free guides to build and run your own site. You may not republish, sell, or pass off any of it as your own, and you may not use it to train a commercial product without asking.

Automated access

This site deliberately publishes an agent protocol so that AI systems can read it and act on it: a discoverable description of the site, an API, and an MCP endpoint. Read-only automated access at a reasonable rate is welcome. You may not attempt to authenticate to the admin or API without an account I have issued, probe for weaknesses, place undue load on the server, or use automated access to copy the site. If your agent needs more than the public surface offers, ask.

The contact form

The contact form is for prospective clients. I do not respond to unsolicited agency, SEO, link-building or outsourcing offers, and sending them through the form is a breach of these terms. Genuine enquiries get a personal reply within two working days.

Testimonials you submit

If you send me a testimonial, you confirm it is your own genuine opinion and you give me permission to publish it, with your name and business, on this site and in my other marketing. You can ask me to change or remove it at any time and I will, within a reasonable period.

An engagement begins when you accept a written proposal or quote, pay an invoice, or complete a checkout on this site for a named service. That confirmation, together with these terms, forms the contract between us. Conversations, calls, and messages before that point are not commitments on either side.

Prices are stated in pounds sterling unless the page or proposal says otherwise. Where checkout is through Stripe, the amount may be shown in your local currency and the conversion rate is Stripe’s. Value-added tax, where it applies, is shown at checkout or on the invoice. Business customers should enter their VAT number at checkout so the correct treatment is applied.

Most of my clients are businesses. If you are buying as a consumer, meaning for purposes outside your trade or profession, nothing in these terms reduces the rights you have under Irish and EU consumer law, or under the consumer law of the country you live in where that applies to you.

I take on a small number of commissions each year and I choose them carefully. I may decline an engagement, or a change to one, without giving a reason.

Price

£1,800, paid in full before work begins.

Timing

Five to seven working days from the later of payment and any access I have asked you for.

You receive

A written, evidence-led review of your live site, delivered as a private interactive report at a gated web address, and a 45-minute call to walk through it.

Credit

The full fee is credited against any commission you confirm in writing within 90 days of the report being delivered. The credit is against one commission, is not transferable, and is not refundable as cash.

The audit reviews what is publicly reachable on your site and what you give me access to. Every finding is reproduced on the real site and independently double-checked. It is a professional opinion on the state of your site and what to do about it. It is not a guarantee of any particular result if you act on it, and it is not legal, accessibility-law, or tax advice.

The report stays available to you at its address for at least twelve months after delivery. Ask if you would like a copy to keep.

Cancelling

You can cancel before I have started and receive a full refund. Because the audit is bespoke work that begins as soon as you pay, by paying you are asking me to begin during any cooling-off period that applies to you. If you cancel after I have started but before the report is delivered, I will refund the fee less a fair amount for the work done. Once the report has been delivered, the service has been fully performed and the fee is not refundable.

Scope and price

Launchpad is a complete, designed, multi-page PageMotor website. Each one is scoped and priced in a written proposal that lists what is included, the stages, the payment schedule, and anything specific to you. The proposal is part of the contract. Launchpad is invoiced, not bought at a checkout.

The process

Discovery, then design, then the build, then finishing by hand. Discovery is a guided interview; the timetable in the proposal runs from the point you complete it and I have the material I need from you. Most Launchpad sites are live within two to three weeks of that point, but a date in a proposal is a target, not a guarantee, and it moves if your material, decisions or feedback arrive late.

A site is done when it is provisioned, secured, and verified live, end to end, by me. You will be asked to review and approve the work at the stages set out in the proposal. Feedback within the agreed review windows is part of your side of the bargain; silence past a window counts as approval of that stage so the build can keep moving.

Changes

Reasonable refinement within the agreed scope is part of the job. Work outside the scope, including new pages, features or a change of direction after design sign-off, is quoted separately before it starts.

The EP Suite, for life

Every Launchpad commission includes a perpetual licence to the entire EP Suite as it exists at launch and as it grows afterwards, for the site I built you, at no further licence cost. The licence terms in section 8 apply. Any third-party service a plugin relies on, such as email delivery, payment processing, or an AI provider, is your own account and is billed to you at cost by that provider.

Autopilot

Autopilot is ongoing care for a Launchpad site: automated maintenance, monitoring and self-healing, plus support for the full and growing suite. It is priced from £495 per month, or £4,950 per year, which is ten months’ price for twelve. Hands-on human time, when something genuinely needs me, is billed separately at the premium rates in your proposal. Autopilot is billed in advance, renews automatically, and either of us can end it on one month’s written notice, effective at the end of the paid period. An annual payment is not refunded pro rata if you leave early, unless I am the one ending it.

Price

£1,500 one-off, or the price shown on the build page and at checkout at the time you order. Paid before work starts.

Included

Your design converted into a clean PageMotor theme, or a fresh build from your brief; deployed on your own VPS in the region you choose; pages, navigation, content and forms wired up; the plugins your site needs installed and configured; tested live end to end; a short written handover.

Not included

Writing your content, original photography, ongoing care, and third-party costs such as the server, domain, DNS, and email services, which their providers bill to you directly.

Timing

Agreed when I have seen your design or brief. The clock starts when I have the design, the content and the access I need.

The build is a one-off engagement with no ongoing tie-in. When it is handed over, the site, the server account and the credentials are yours. If you would like me to run and look after it afterwards, that is hosting and care, in section 7.

Cancelling

Cancel before I have started and you receive a full refund. By paying, you ask me to begin during any cooling-off period that applies to you. Cancel after I have started and I refund the fee less a fair amount for the work done. Once the site is handed over, the service has been fully performed and the fee is not refundable.

Do it yourself

The guides are free, complete, and offered as they are. Following them creates no contract with me and no obligation on me to help. If you get stuck, the door to Cover or Managed is open.

Self-Managed plus Cover

I build the site (from £1,500, section 6), hand you the keys, and keep a safety net under you for £25 per month. You own the server account and root access outright. You receive a written handover pack with credentials, a runbook and rollback steps. Cover provides an automated monthly health check, automatic fixes for the known PageMotor failures, and break-glass help by hand, over a private retained key, for the genuine emergencies within your included incident allowance.

Managed

I build the site (from £1,750) and then run it for £145 per month. I hold the server, I take snapshots before I change anything, and when something breaks I fix it. You get a site, not a server to look after. You can move to Managed from Cover at any time, and I will migrate your site away from Managed on your say-so.

What care is, and is not

Cover and Managed are best-effort expert support. They are not a warranty, and they are not a guarantee of uptime. Human time is capped per incident and per month at the allowance in your handover pack. Breakage caused by something you installed, changed or deleted is billable at my hourly rate rather than covered. Outages caused by your hosting provider, your domain registrar, Cloudflare, or any other third party are outside what I control, though I will help you through them. The care terms in your handover pack add to this section and take precedence on the specifics.

Billing and leaving

Care plans are billed monthly in advance and renew automatically. Either of us can end a plan on one month’s written notice, effective at the end of the paid period. When you leave Managed, I hand over the credentials and a full export of your site within fourteen days of your final payment. Your site is never held hostage.

The EP Suite is the family of plugins I build and maintain for PageMotor, delivered through my update channel. Some are free; the paid tiers need a licence. A licence gives you a non-exclusive, non-transferable right to install and use the plugins it covers on the site or sites it names, for as long as it is active.

How you get one

• With Launchpad: a perpetual licence to the whole suite, present and future, for the site I built, at no extra cost (section 5).
• As a subscription: an EP Suite licence at the price on the update channel or in your proposal, billed monthly or yearly in advance, renewing automatically, and ending on one month’s notice at the end of the paid period.
• With a build or care plan: the plugins your site needs, as listed in your handover pack, for as long as the plan runs.

What you may and may not do

You may install a licensed plugin on the sites your licence covers, and you may modify its code for your own site, though a modified copy is unsupported and may break on update. You may not sell, sublicense, redistribute or share a plugin or a licence key, remove or work around the licensing and update mechanism, or use the code to build a competing product. If a licence ends, the plugins already installed keep running, but updates, new releases and support stop, and you must not install them on any new site.

Updates and support

I release updates through the channel and I fix defects in current versions with reasonable promptness. Each plugin states the PageMotor version it requires; running it on an older core is at your own risk. Plugins that talk to third-party services, such as payment, email, video-call or AI providers, use your own accounts with those providers, under their terms and at their prices.

Warranty

I warrant that each plugin does what its documentation says it does, on the PageMotor version it names. If one does not, tell me and I will fix it. Beyond that, the plugins are provided as they are, and I do not warrant that they are free of every defect or fit for a purpose I have not been told about.

Payments on this site are taken by Stripe, which handles your card details under its own terms; I never see them. Invoices are payable by card through the invoice link or by bank transfer, and are due within fourteen days unless the invoice says otherwise. Recurring plans renew automatically on the card on file until you cancel.

If an invoice is overdue I may pause work and suspend a care plan until it is settled, and I may charge statutory interest and compensation for late commercial payment. A service is not treated as ordered until the payment that starts it has cleared.

Refunds, where these terms provide for them, go back to the payment method you used. Third-party costs I have paid on your behalf with your agreement are not refundable.

• Provide the content, images, access and decisions the work needs, when the proposal or I ask for them. Delays on your side move the timetable on mine.
• Make sure you have the right to use everything you give me: text, images, logos, fonts, and data. You are responsible for it, and you will cover me if a third party claims otherwise.
• Keep the credentials I hand you safe. On Self-Managed and Cover, backups beyond the ones the runbook describes are your responsibility.
• Where I write legal pages for your site, I write them to your jurisdiction in good faith, but they are drafting, not legal advice. You are responsible for confirming they are right for your business.
• Use your site lawfully. I will not build, host or maintain anything that is unlawful, deceptive, or harmful, and I may end an engagement that turns out to be.

Yours. Your content, your brand, your domain, your server and your data are yours throughout. On full payment, the finished design and theme of the site I build for you, and any original photography or illustration commissioned for it, become yours to use however you like.

Mine. The trained engine that builds the sites, my prompts, tools, processes and know-how, the EP Suite plugin code, and anything I made before or outside your engagement stay mine. Where a plugin sits in your site, you use it under the licence in section 8, not by ownership.

Portfolio. I may show the work I do for you, with your name, in the layouts gallery and elsewhere in my marketing, and describe the engagement in general terms. If you would rather I did not, tell me in writing before launch and I will keep it private.

Third parties. PageMotor, open-source components, fonts and stock assets remain under their own licences, which I will observe and point out to you where they bind you too.

How this site handles your personal data is set out in the Privacy Policy and the Cookie Policy.

When I build, host or maintain a site for you, I may handle personal data belonging to your visitors and customers. In that role you are the controller and I am your processor. I act only on your documented instructions, keep the data confidential and secure, tell you without undue delay if it is breached, help you meet your obligations to the people it concerns, and delete or return it when the engagement ends, except where I am required to keep it. If you need a formal data processing agreement, ask and I will provide one.

Anything you tell me about your business in the course of an engagement is confidential, and the same applies to what I tell you about mine. Neither of us will disclose it beyond the people who need it for the work, unless the law requires it or it is already public.

I will carry out every engagement with reasonable skill and care, and I will put right, at my cost, work that falls short of what was agreed. That is the promise.

What I do not promise: a particular search ranking, a level of traffic or sales, uninterrupted availability of a site or a server, or a specific outcome from acting on an audit. The web, search engines, hosting providers and AI services change under everyone’s feet.

My total liability to you for anything arising out of an engagement, whether in contract, negligence or otherwise, is limited to the amount you paid me for that engagement in the twelve months before the event giving rise to the claim. I am not liable for loss of profit, revenue, data or goodwill, or for any indirect or consequential loss, to the extent the law allows me to exclude it.

Nothing in these terms limits or excludes my liability for death or personal injury caused by my negligence, for fraud, or for anything else the law does not allow to be excluded. If you are a consumer, nothing here takes away the rights the law gives you.

Either of us can end a project engagement by writing to the other. If you end it, you pay for the work completed and the costs committed to that point, and I hand over what has been done in the state it is in. If I end it without you being in breach, you pay only for completed stages you can use, and I refund any payment for stages I have not delivered.

Care plans and licences end as their own sections describe: one month’s notice, effective at the end of the paid period, with a handover where I hold anything of yours.

I may end an engagement at once, in writing, if you do not pay, if you use the work or the site unlawfully, or if you behave towards me in a way no reasonable person should have to accept. The sections on ownership, data, confidentiality, liability and law survive the end of any engagement.

I may update these terms from time to time; the current version is always at this address, and the date at the top changes when it does. Changes apply to engagements confirmed after that date. An engagement already under way, and a care plan or licence already running, continues under the version in force when it began until it renews, unless you and I agree otherwise in writing.

These terms and every engagement under them are governed by the laws of Ireland, and the Irish courts have jurisdiction over any dispute. If you are a consumer living elsewhere in the EU or in the United Kingdom, you keep the protection of the mandatory consumer law of your own country and the right to bring a claim in your own courts.

If something goes wrong, tell me first. Almost everything can be sorted out in a conversation, and I would rather have that conversation than a dispute. If a section of these terms turns out to be unenforceable, the rest still stands.