For each target market, specific types of media are most effective in conveying the value of the iVi device. Below is a breakdown of the best media formats and the assets needed from your team.
1. Law Firms and Legal Services
- Best Media: Video Testimonials and Case Studies
- Why: Lawyers deal with high-stakes, trust-driven environments. Videos featuring partners or clients discussing the iVi device’s impact on virtual communication will resonate.
- Assets Needed:
- Professional video testimonials from users in similar industries.
- A narrative case study on how the iVi device improves communication in virtual meetings.
- Professional images of the iVi device being used in legal settings.
2. Consulting and Professional Services
- Best Media: Video Demonstrations and Infographics
- Why: Consulting firms are data-driven. Visuals, such as video demos showing the iVi device in action during remote strategy sessions, are essential.
- Assets Needed:
- Video demonstrations of the device used in a consulting environment.
- An infographic comparing the iVi device to standard video conferencing tools.
- Branded visuals showing consultants using the device.
3. Financial Services
- Best Media: Video Ads and White Papers
- Why: Financial decision-makers respond to data-driven narratives. Short video ads and white papers demonstrating the iVi device’s value in investor communication will work well.
- Assets Needed:
- A white paper on clear communication for financial executives.
- Short video ads (60-90 seconds) featuring the iVi device.
- Graphics showing financial executives using the device.
4. Technology (Software/IT Services)
- Best Media: Video Tutorials and Product Demos
- Why: Tech professionals value seeing a product in action. Video tutorials and product demos showcasing the device’s setup and features will be effective.
- Assets Needed:
- In-depth video tutorials on the device setup.
- Product demos showing its benefits for remote project management.
- Interactive content (e.g., product simulation or virtual walkthrough).
5. Healthcare and Pharmaceutical
- Best Media: Video Interviews and Infographics
- Why: Healthcare leaders value trust and data. Video interviews with executives and infographics demonstrating the device’s impact will resonate.
- Assets Needed:
- Video interviews with executives discussing the iVi device.
- An infographic showing how the iVi device improves clarity in meetings.
- Visuals of the device in healthcare boardroom settings.
Specific Direction on Assets
For each sector, we’ll need:
- High-Quality Video Content: Testimonials, demos, or ads specific to the target industry.
- Infographics and Visuals: Impactful graphics to showcase the device’s benefits.
- Case Studies/White Papers: Content that speaks directly to the pain points of executives in these sectors.
Once you’re ready, I can provide specific guidelines for each media type and ensure everything aligns with the campaign strategy.