CS Recovery & Transport

SEO Improvement Plan 2025

Executive Summary

After conducting a thorough analysis of the CS Recovery & Transport website (https://www.csrecoverytransport.eu), we’ve identified significant opportunities to improve online visibility, user experience, and conversion rates. The site currently has a basic online presence but requires strategic enhancements to compete effectively in the vehicle recovery and transport market.

This plan outlines a structured approach to transform the website into a high-performing digital asset that will generate more enquiries and revenue for your business.

Current Website Assessment

Strengths

  • Clear statement of core services (vehicle recovery, transport, road assistance)
  • Contact information is visible and accessible
  • Basic service area information (Wexford, Keady Co, Armagh)
  • Online store functionality for related products
  • Established business identity with professional logo

Key Issues Identified

  1. Limited Search Visibility: The site is not properly optimised for relevant search terms
  2. Technical Deficiencies: Several technical issues affecting performance and rankings
  3. Content Gaps: Insufficient content depth across service pages
  4. User Experience Challenges: Navigation and conversion paths need improvement
  5. Local SEO Weaknesses: Missing essential local optimisation elements

Improvement Strategy

We propose a 6-month implementation plan divided into five strategic phases:

PHASE 1: Technical Foundation (Month 1)

Website Platform Enhancement

  • Rebuild site using WordPress with Thesis/Focus theme in Classic Mode
  • Implement Gravity Forms for improved lead capture
  • Ensure fully responsive design for all devices
  • Properly configure SSL security

Technical SEO Setup

  • Create XML sitemap and optimise robots.txt
  • Implement schema markup for local business
  • Set up comprehensive analytics tracking
  • Optimise site speed and mobile performance

PHASE 2: Content Development (Months 2-3)

Service Page Enhancement

  • Develop detailed, keyword-rich content for each service:
    • Vehicle Recovery (breakdown, accident, etc.)
    • Vehicle Transport (nationwide, European)
    • Specialist Vehicle Services (vintage, rally cars)
    • Emergency Roadside Assistance

Location-Specific Content

  • Create targeted pages for key service areas
  • Develop content addressing unique needs of Irish and UK customers
  • Include specific ferry port and motorway accessible information

Educational Content

  • Implement a resource section with helpful articles:
    • “What to Do When Your Vehicle Breaks Down”
    • “Preparing Your Car for Long-Distance Transport”
    • “Choosing the Right Recovery Service”

PHASE 3: On-Page Optimisation (Month 4)

Keyword Implementation

  • Optimise title tags, meta descriptions, and headings
  • Implement proper image alt text and filenames
  • Create consistent URL structure with keyword focus
  • Develop internal linking strategy between related services

User Experience Enhancements

  • Improve navigation and site structure
  • Create clear conversion paths and call-to-action elements
  • Implement trust signals (certifications, guarantees, insurance details)
  • Add customer testimonials and case studies

PHASE 4: Local & Off-Page SEO (Month 5)

Local Search Optimisation

  • Optimise Google Business Profile listing
  • Ensure consistent Name, Address, Phone (NAP) information across the web
  • Implement location-specific schema markup
  • Create local business citations in relevant directories

Link Building Strategy

  • Develop relationships with complementary businesses
  • Create shareable industry resources for natural link acquisition
  • Outreach to industry publications for feature opportunities
  • Local business association partnerships

PHASE 5: Ongoing Management (Month 6+)

Regular Content Updates

  • Publish new blog content (2-3 articles monthly)
  • Update service pages with fresh information
  • Create seasonal content (winter breakdown tips, etc.)

Performance Tracking

  • Monitor keyword rankings and traffic growth
  • Analyse user behaviour and conversion paths
  • Track and respond to competitor activities
  • Regular reporting and strategy refinement

Implementation Timeline

Month Key Activities
Month 1 Technical audit, WordPress setup with Thesis theme, speed optimisation
Month 2 Core service page development, keyword implementation
Month 3 Location page creation, initial blog content
Month 4 On-page SEO completion, conversion optimisation
Month 5 Local SEO implementation, initial link building
Month 6 Performance analysis, strategy refinement

Expected Outcomes

3-Month Milestones

  • Improved website foundation and technical health
  • Enhanced content for core services
  • Initial improvements in search visibility for branded terms

6-Month Milestones

  • Significant ranking improvements for key service keywords
  • Increased organic traffic by approximately 50-75%
  • Higher conversion rates from website visitors
  • Improved Google Business Profile visibility and engagement

12-Month Projection

  • Dominant rankings for vehicle recovery/transport terms in Ireland
  • 100%+ increase in organic website traffic
  • Established authority in the industry through content leadership
  • Steady flow of qualified leads from organic search

Investment Options

We offer flexible implementation options to suit your business needs:

Standard Package (€2,950)

  • Complete technical SEO implementation
  • Core service page optimisation
  • Basic local SEO setup
  • Monthly performance reporting

Advanced Package (€5,750)

  • Everything in Standard Package
  • Full content development (8-10 new service/location pages)
  • Comprehensive local SEO implementation
  • Link building campaign (10-15 quality backlinks)
  • Conversion rate optimisation

Premium Package (€9,950)

  • Everything in Advanced Package
  • Ongoing content creation (3-4 articles monthly)
  • Advanced link building strategy
  • Competitor monitoring and strategy adaptation
  • Dedicated account manager

Next Steps

  1. Review this proposal and provide feedback
  2. Select preferred package based on your budget and goals
  3. Initial consultation to finalise strategy details
  4. Begin implementation with technical foundation
  5. Regular progress updates throughout the project

Prepared by: Kenn Jordan | ElmsPark
Contact: info@elmspark.com | 087 431 2168
Date: 20th May 2025