Rogue Canon · Companion to the Organic Growth Playbook

Execution Pack · Week One

What shipped on 11 July, what's in your queue, the exact pinned-comment edits, and the matchday calendar.

Shipped today (Claude)

ItemStatus
Chant sheets ×6 + index, print-ready, in site style → website/chants/BUILT — deploys with your next site push
“Chants” added to nav + footer of all five site pagesDONE (in source; live on deploy)
Descriptions on all six tracks: playlists + roguecanon.com on all; full lyrics added to Crest, Loose Cannons Live, PressureLIVE on YouTube now
Playlists reordered retention-first, dupes strippedLIVE (from earlier today)

Your queue, in order

1 · Deploy the site — the usual way you push roguecanon.com. That takes the six chant sheets + nav live. Tell me when it's up and I'll verify every URL.

2 · Pinned-comment edits — after deploy, add the two lines below to each video's existing pinned comment (⋮ → Edit → paste → Save; editing keeps the pin). Or say the word and I'll do all six by API.

3 · Cut S1–S3 — storyboards are in the Playbook. Post S1 this week, S2 midweek next, S3 the weekend.

4 · Community poll (S4) — post Sunday evening: “Next anthem gets the full video treatment. You pick.” Options: The Pit · We Are The Noise · Rinse Out the Emirates · comment your own.

Pinned-comment edit lines

Add to every pinned comment (the Shorts line replaces the old placeholder):

⚡ Every anthem in 30 seconds — the Shorts playlist: https://www.youtube.com/playlist?list=PLHSdyyoymlCw

Then the per-video chant sheet line:

📜 We Don't Break → https://roguecanon.com/chants/we-dont-break.html
📜 Crest → https://roguecanon.com/chants/welcome-to-the-crest.html
📜 Built Different → https://roguecanon.com/chants/built-different.html
📜 Underdog → https://roguecanon.com/chants/underdog.html
📜 Loose Cannons → https://roguecanon.com/chants/loose-cannons.html
📜 Pressure → https://roguecanon.com/chants/pressure-makes-warriors.html

Format per video: “📜 Chant sheet (print it, learn it before Saturday): [that video's URL]”

Matchday calendar — the engine's first runs

DateFixtureContent
Now → mid-AugPreseason (friendlies TBC — add when announced)S1–S3 out, poll live, chant sheets circulating. Build the habit before the season needs it.
Fri 21 Aug, 8pmCoventry (H) — season opener, champions' flag night~5pm: celebration-tone Short (Crest or Built Different cut). Full-time: result-matched cut. This is the biggest attention spike of the month.
Sat 29 AugAston Villa (A)Away-day defiance: We Don't Break matchday cut ~3h before kickoff.
Sat 5 SepChelsea (H)Big-game energy: strongest Short format from August's retention data.
Sat 12 SepSunderland (A)Rotate: Underdog away edit.
Sat 19 SepBrighton (A)By now the daily check tells us which format wins — double down.

Brand note: Arsenal open as defending champions — “Underdog” now reads as away-days/adversity material, not the default. Lead home celebrations with Crest / Built Different.

Standing notes

Daily 8am check watches: promo cost-per-result, subs delta, organic engaged views, new comments, and per-Short retention once S1–S3 land. Kill/scale rule applies from the first Short.

Chant-sheet URLs go into video descriptions as a second pass once the site is deployed (so no dead links ship). I'll do it by API on your “deployed” message.