Draft Proposal for iVi

Social Media Marketing Proposal for the iVi Device

Objective:

To create targeted social media marketing campaigns aimed at professionals such as doctors and attorneys who frequently use video calls with patients and clients. The campaign will focus on raising awareness and driving sales of the iVi device.

  • LinkedIn: The most relevant platform for reaching professionals like doctors and attorneys. It allows for precise targeting based on job roles, industries, and geographic regions.
  • Facebook/Instagram: Useful for broader targeting and retargeting campaigns. Many professionals are active on these platforms, and Facebook’s demographic and interest-based targeting can be leveraged.
  • YouTube: Ideal for demonstrating the iVi device’s capabilities through video ads, targeting professionals with interest in tech, communication tools, or healthcare/law.

2. Cost Breakdown for Social Media Marketing:

Ad Creation:

  • Graphic/Video Design: Professional visuals and video content are essential to demonstrate the benefits of the iVi device. Estimated cost: $1,500 to $6,500 depending on complexity.
  • Copywriting: Persuasive ad copy tailored for doctors and attorneys. Estimated cost: $700 to $2,000 based on the number of variations required.

Campaign Management Fees:

  • Monthly Management Fee: For setting up, managing, and optimising the campaign (including targeting, tracking, and A/B testing). Monthly fee: $2,000 to $4,000.
  • Ad Spend Budget: This is the budget allocated to run ads on platforms like LinkedIn, Facebook, or Instagram. A typical monthly ad budget would range from $3,000 to $12,000 depending on the scale and desired reach.

Consultation & Strategy Fee (one-time fee):

  • A comprehensive digital marketing strategy, including research, market analysis, and competitor review. Estimated cost: $2,500 to $6,500.

3. Total Costs:

  • Initial Setup and Strategy: $2,500 to $6,500 (one-time).
  • Monthly Campaign Management:
    • Management Fee: $2,000 to $4,000 per month.
    • Ad Spend: $3,000 to $12,000 per month (separate budget provided by iVi).

4. Content Strategy for the Campaign:

  • Video demonstrations: Showcasing how the iVi device enhances video conferencing for professionals, with a focus on how doctors and attorneys can benefit from improved eye contact and communication.
  • Testimonials: From early adopters like doctors or attorneys, explaining how the device has positively impacted their professional communication.
  • Informative posts: Educating the audience on the importance of clear communication in professional settings and linking this need to the iVi solution.

5. Targeting Strategy:

  • LinkedIn: We can target professionals by job title (e.g., “Attorney,” “Doctor”), industry (e.g., “Legal,” “Healthcare”), and geographic location.
  • Facebook/Instagram: We can use interest and behaviour-based targeting, along with Facebook’s Lookalike Audiences feature to reach similar users who would benefit from the iVi device.
  • YouTube: Video ads highlighting the use of iVi in video consultations with patients or clients.

Summary of Costs:

  • Setup and Strategy: $2,500 – $6,500 (one-time).
  • Campaign Management (monthly): $2,000 – $4,000.
  • Ad Spend (monthly): $3,000 – $12,000 (separate budget).

This proposal ensures a targeted and strategic approach to promoting the iVi device to high-income professionals, with flexibility in both management and ad spend to suit your budget and goals.

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